Research Library
Articles
Books
S-H in the Media
Don Davis of Internet Retailer examines how shopper's online behavior has changed during the recession and how retailers have adjusted, quoting our research director, Chad White, who noted that retail email marketers made discount codes more prominent by placing them in preheader text and subject lines.
Read more
Retailer Daily reports on retail email trends during February, citing our research director's blog, the Retail Email Blog.
Read more
Melissa Campanelli covers the news of Sears beta testing a potential new Gmail offering, as reported on the Retail Email Blog, which is written by our research director.
Read more
Our research director, Chad White, is quoted twice in this cover story on Petco's cross-channel marketing efforts.
Read more
Retailer Daily recaps retail email activity during January as chronicled on the Retail Email Blog, which is authored by Smith-Harmon Research Director Chad White.
Read more
Marketing Profs reports some of the findings from our Retail Email Year-End Trends for 2009 reportlet.
Read more
Karen Bannan of BtoB Magazine interviews Smith-Harmon Principal Aaron Smith and Research Director Chad White about how B2B marketers can better use lifecycle marketing.
Read more
Alex Mindlin interviews Research Director Chad White about retail email volume trends around Christmas.
Read more
We share the results of the sidescrolling season's greeting email we designed for the Email Experience Council. (Thanks, Ali, for letting us share some of the performance data.)
Read more
Internet Retailer discusses deliverability issues surrounding Black Friday and Cyber Monday and cites findings from our Black Friday and Cyber Monday Set Retail Email Volume Records report.
Read more
Internet Retailer reports on the trend of retailers commemorating Cyber Monday 2 (and 3 and 4), looking to get more mileage out of the selling occasion. The article includes perspective from our research director, Chad White.
Read more
Retailer Daily discusses the fall in retail email volume post-Christmas, citing data from our research director, Chad White.
Read more
MarketingProfs highlights examples email marketing learnings from Research Director Chad White's takeaways from the Email Insider Summit.
Read more
Retailer Daily reports on the new high in retail email volume hit during the week ending Dec. 18, according to Chad White, our research director.
Read more
Research Director Chad White discusses three email marketing trends from the Black Friday to Cyber Monday time period in this eMarketing & Commerce article.
Read more
Amanda Ferrante of Retail TouchPoints reports on the continued shift of holiday sales online and cites our research showing that retailers sent record amounts of email to drive sales on Black Friday, Cyber Sunday and Cyber Monday.
Read more
David Goetzl interviews Smith-Harmon Principal Aaron Smith about Responsys' acquisition of the email marketing agency.
Read more
Internet Retailer reports on the trend of retailers promoting Cyber Monday 2 deals on the Monday after Cyber Monday and our research director, Chad White, provides some perspective on the trend.
Read more
Retailer Daily reports on email marketing volume and ecommerce sales around Cyber Monday, citing research from our Black Friday and Cyber Monday Set Retail Email Volume Records report.
Read more
Dianna Dilworth interviewed our research director, Chad White, about Black Friday and Cyber Monday email marketing trends.
Read more
Internet Retailer discusses email marketing activity during Black Friday and Cyber Monday, citing our Black Friday and Cyber Monday Set Retail Email Volume Records report.
Read more
Marketing Vox examines possible deliverability issues surrounding Black Friday and Cyber Monday, citing email stats from our research director, Chad White.
Read more
Marketing Vox discusses the importance of "Echo Monday"--a term coined by our Research Director Chad White--and shares tactics for maximizing holiday sales.
Read more
Retailer Daily cites retail email marketing statistics from our Research Director Chad White and discusses how retailers are faring as November closes.
Read more
MarketingProfs discusses a post on the Retail Email Blog about how most email users don't check their email every day and how that affects email messaging.
Read more
Kenneth Corbin discusses expectations for the holiday season, mentioning our prediction that Cyber Monday will be the busiest retail email marketing day of the year.
Read more
Jim Ackerman reacts to our prediction that Cyber Monday will be the biggest retail email day of the year.
Read more
Dianna Dilworth of DM News discusses our prediction that Cyber Monday will be the busiest retail email marketing day of the year and provides some advice on how to standout in what will surely be a crowded inbox.
Read more
Derek Sedam of the Signal talks about the growing importance of Cyber Monday and quotes our research director, Chad White.
Read more
The Email Guide gives Smith-Harmon two spots in their list of the top 10 great free email marketing resources, highlighting our Retail Welcome Email Benchmark Study and Email Design Look Book
Read more
MarketingProfs shares some holiday email marketing takeaways from eROI's Alex Williams' podcast with our research director, Chad White.
Read more
Christopher Heine of ClickZ reports on Responsys acquiring Smith-Harmon, emphasizing that it is part of Responsys's growing focus on cross-channel marketing.
Read more
Dianna Dilworth of DM News reports on Responsys's acquisition of Smith-Harmon.
Read more
Alex Williams of eROI discusses some of the takeaways from his podcast interview with Smith-Harmon Research Director Chad White about email marketing planning for the holiday season.
Read more
Dylan Boyd of eROI provides some holiday campaign advice and refers to the holiday email tracking done by our research director, Chad White, on his Retail Email Blog.
Read more
Julie Waite of Bronto Software includes Smith-Harmon Research Director Chad White's Secret Language of Sales column in her list of the Best of the Blogosphere.
Read more
Scott Willoughby of SEOmoz provides an excellent recap of ExactTarget Connections '09, including the "Designed by Success" panel that Smith-Harmon Research Director Chad White participated in and the "Extreme Makeover: Email Design Competition," where Smith-Harmon won for its redesign of MarketingProf's emails.
Read more
Sean Blanda interviewed our research director, Chad White, about how retail email marketers use data to better meet customers' needs and then translates that into strategies for publishers.
Read more
Loren McDonald of Silverpop shares instructions on how to implement Smith-Harmon's patented "Bulletproof Button."
Read more
Loren McDonald of Silverpop discusses their recent research on "share with your network" (SWYN) usage and agrees with Smith-Harmon Research Director Chad White's prediction that SWYN usage will overtake "forward to a friend" within two years.
Read more
The MediaPost columns of Smith-Harmon Principal Lisa Harmon and the blog of Research Director Chad White get nods from Mark Brownlow in his list of top email marketing resources.
Read more
Jordan Lane of Experian discusses the findings of our FTAF vs. SWYN report.
Read more
Mindcomet calls Smith-Harmon client REI a must-subscribe, lauding their call-to-action strategy and overall design.
Read more
Mark Brownlow of Email Marketing Reports interviews five email marketing experts, including our research director, Chad White, about video in email.
Read more
Kelly Lorenz of Bronto Software discusses holiday planning tips and references our Retail Email Guide to the Holiday Season.
Read more
Helen Leggatt reports on our FTAF vs. SWYN report.
Read more
Ed Henrich of Responsys shares some great advice on welcome emails and references our Retail Welcome Email Benchmark Study.
Read more
Julie Waite of Bronto Software includes our "Video Email Marketing in 2009: Facts, Stats, Limitations, Possibilities" webinar in their "Best of the Blogosphere" roundup.
Read more
eMarketer discusses the findings of our FTAF vs. SWYN report.
Read more
Mark Brownlow of Email Marketing Reports examines when to use video content in emails, quoting various expects including our research director, Chad White.
Read more
Brandon Eley of Kelsey Advertising & Design talks about our Retail Email Guide to the Holiday Season.
Read more
BeatTheWagon discusses Lisa Harmon and Alex Madison's latest Email Insider article, which talks about the three methods of including video content in an email.
Read more
Richard Gibson of Return Path and the DMA UK discusses our Email Navigation Differs Radically from Website Navigation and Going-Out-of-Business Email Strategies reportlets, both of which have been made available to DMA UK members.
Read more
ExactTarget surveyed email marketers about their top educational resources and we claimed two of the top 5 spots in the independent blogs category with our Make it Pop! blog and Research Director Chad White's Retail Email Blog.
Read more
After hearing a presentation by Smith-Harmon Principal Lisa Harmon, Dylan Boyd of eROI discusses the merits of using animated gifs to emulate video content.
Read more
Lisa Harmon and Chad White take part in an Email Design Roundtable discussion about integrating email and social media.
Read more
Fox News Q13 in Seattle interviews Aaron Smith, our co-founder and principal, about the forecast rise in email marketing volume and some trends in the industry.
Read more
Kelly Lorenz comments on an opt-out confirmation email posted on our blog and provides some good advice on how to handle unsubscribes.
Read more
Judith Nemes of BtoB Online talks to Smith-Harmon Principal Aaron Smith about the dangers of overmailing.
Read more
EMarketer takes an indepth look at eco-friendly marketing and interviewed Smith-Harmon Research Director Chad White about eco-friendly messaging in retailers' emails.
Read more
George Burrell of Mailvivo comments on some of the findings of our Retail Welcome Email Benchmark Study and supplies his own evidence on why welcome emails are such a valuable engagement opportunity.
Read more
Helen Leggatt of BizReport discusses the findings of our Email Navigation Differs Radically from Website Navigation reportlet.
Read more
Richard Gibson of Return Path and the DMA UK discusses our Best Practices for Apology Emails and Soon Even More Emails Won`t Be Optimized for Width reportlets, both of which have been made available to DMA UK members.
Read more
NEBS discusses our Executive Series on Email Marketing and why now is a good time for investments in the email channel.
Read more
Inspired by a tweet from Smith-Harmon's Chad White, Chris Marriott of Acxiom writes about how to avoid settling for a mediocre email program.
Read more
Laura Atkins, the founding partner of Word to the Wise, breaks down our email sign-up process and disects our welcome email, discussing the best practices that we used.
Read more
Jay Ehret interviews Smith-Harmon Research Director Chad White, Return Path's Stephanie Miller and Constant Contact's Julie Niehoff about email marketing best practices and tips for small businesses.
Read more
Barbara French, a senior consultant at Influencer50, discusses Smith-Harmon Research Director Chad White's Email Insider column and says that influencer programs are also diminished when treated tactically rather than strategically.
Read more
Laura Atkins, the founding partner of Word to the Wise, discusses key takeaways from our reportlet on Going-Out-of-Business Email Strategies.
Read more
ClickMail Marketing's blog, The Whitelist, discusses the results of our Retail Welcome Email Benchmark Study.
Read more
MarketingVOX references our recent Retail Welcome Email Benchmark Study in their case study of Crutchfield's newsletter redesign.
Read more
Internet Retailer covers the results of our Retail Welcome Email Benchmark Study.
Read more
ExactTarget's Joel Book gives a nod to us in his blog posting discussing the book Outliers.
Read more
eMarketer discusses our Retail Email Year-End Trends for 2008 report and the implications of marketing during a recession.
Read more
Dylan Boyd of eROI discusses Lisa Harmon's Email Creative Fight Night presentation in his wrap-up from the Email Evolution Conference in Scottsdale, AZ.
Read more
eMarketer's article on subject lines and popular days of the week to send email references our Retail Email Year-End Trends for 2008 report.
Read more
Chad White is quoted in this DMNews article discussing retailers' usage of online marketing channels in the current economic climate.
Read more
Mark Brownlow discusses animated GIFs with our Research Director, Chad White.
Read more
Target Marketing's Tipline newsletter quotes Aaron Smith and other industry experts on email subject line best practices.
Read more
Online Media Daily interviews Smith-Harmon Research Director Chad White on retail holiday email trends.
Read more
eMarketing and Commerce article covering our 2008 Cyber Monday report.
Read more
A compilation from the Q/A session, Craft the E-mail that Gets 'em in the Seats, a live Webinar featuring experts from online lead marketing specialist Bulldog Solutions and design agency Smith-Harmon.
Read more
|
